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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Majority (56%) of Canadians Support Another Lockdown to Stop the Spread of Omicron
Eight in Ten Think Omicron Will Delay Return to Normal (82%) and Would Consider Cancelling Travel Plans if COVID-19 Got Worse (80%)
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season
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[KEYS WEBINAR RECORDING] Making Sense of 2021
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
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Global consumer confidence remains stable despite the emergence of the omicron variant
No significant shift in sentiment seen in most countries surveyed.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.