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Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation
Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Mental Illness now Considered by More Canadians as a Disability
Burnout, increased workload and financial protection if sick with COVID-19 among top stressors.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.
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Inflation Accelerates into Top-Three Retirement Worries among Canadians
Growing Proportion of Canadians Now Have an RRSP (53%, Up 7 points Since Last Year)
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Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries