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Four in Ten Canadians (40%) Lack Confidence in Social Situations; Causing Many to Avoid Meeting New People
Gen Z in Greatest Need of Confidence Boost
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Many Canadians in Financial Turmoil, Proportion who are $200 or Less Away from Financial Insolvency Has Risen from 40% to 46%
Concern Over Rising Interest Rates Deepen; More Worried About Ability to Repay Debts, and Moving Towards Bankruptcy
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Reader’s Digest Unveils Most Trusted Brand in Canada for 2019
Nine in Ten Canadians (91%) Tend to Buy from Companies They Trust More
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Huge Variation in Amount Non-Retired Canadians Believe They Need to Save for Their Financial Future ($427K in QC; $1.07M in BC)
Almost Half (46%) of Canadians Have No Plan for Building Their Nest Egg
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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Quebecers largely in favour of the electrification of transport, specifically for school buses
Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey
Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls
Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media -
New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food