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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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75% of Canadians say they’d have more respect for global institutions if democratic nations had more influence
Canada trusted to comply with any new international institutions and agreements to deal with global challenges, if formed
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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
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Canadian Men Perceived As Less Likely to Share Physical and Mental Health Concerns vs. Women; More Comfortable Talking about Physical Health than Mental Health
Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.