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Canadian Marketing Association & Ipsos Launch the 2017 Digital Marketing Pulse Survey
Latest Survey Provides Insights in Shifts in Marketing Spend in 2017
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Seven in Ten (71%) Canadian Parents Say It’s Important to Keep Children Busy With Organized Activities
But Many Think Kids Are Being Stretched Too Thin;
More than Half (54%) Say Not Enough Time is Spent on Free Play
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More than Half (54%) of Canadians Families are Financially Strained From Their Kids’ Extracurricular Activities – One in Four (27%) Has Gone into Debt as a Result
Parents Spent Over $1K on Activities in Past School Year Alone; Hockey, Language Classes and Dance Lessons Cost the Most
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Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
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Nearly One in Three (31%) Ontario Parents Consider School Zones Unsafe
Two in Five (41%) Parents Have Witnessed or Experienced a Road Safety Incident in a School Zone
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Majority (56%) of Canadian Parents Not Taking Advantage of RESP Grants
One in Three (32%) Parents Have Not Started Saving for their Children’s Education; Most Parents (68%) Would Go Back and Do Something Different to Save More
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2017 Best Banking Awards
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Majority of Global Citizens (63%) Agree That Ride Sharing Services Should Be Regulated Like Taxis
More Than Four in Ten (43%) Would Choose a Ride Sharing Service Over Traditional Taxi Cabs
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Public Perspectives: Canadians Assess Country Satisfaction
Canada ranks third out of 27 countries in citizens rating of their satisfaction with their country.
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Six in Ten (62%) Believe Trudeau Lacks Solid Plan to Fix Migrant Issue in Quebec as Majority (67%) Believe Migrants are Just Trying to Skip the Line, Not Legitimate Refugees
Majority (56%) Believes Use of Army to Build Shelters for Asylum Seekers Shows Issue is Out of Control and Being Poorly Managed