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Canadians Give Middling Approval Ratings to First Minsters in Response to Omicron
Support for Lockdowns Declines (-5) to 52% as Most (89%) Support Emergency Investment in Hospitals to Increase Capacity and Restart Elective Procedures
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CHATS 2022: Evolving Consumption Trends in the Midst of a Pandemic
Revisit our on demand webinar to hear insights mined from this year’s edition of our annual Canadian consumption habits and attitudinal trends report.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation
Canadian Households Show Weakened Optimism in Financial Future, Even If Financial Situation Unchanged Over Past Few Months
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries
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10 things we’ve learned from the Covid-19 pandemic
Ipsos analysis, prepared for the World Economic Forum, sets out 10 themes which have really come to the fore in recent times.
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CMAinsights: Communication, trust & innovation
As a new year dawns, it’s time to think forward and embrace a new age of marketing. Gone are the days of using history to guide your actions – instead, marketers are trying new and innovative ways of listening to customers in order to grow brands and drive revenue.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2022
Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind