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In Today's Market, Your Food Chooses You
Featuring data from Ipsos' FIVE Food and Beverage Consumption Tracking report, this article in The Global and Mail discusses emerging trends in Canada about the eating habits of Generations X, Y and Z, and why it's changing how food is being bought and sold.
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Majority (58%) of Canadians Believe Carbon Pricing Will Be Effective in Lowering Canada's Greenhouse Gas Emissions, Changing Canadians' Behaviour (55%)
Canadians Conflicted on Brewing Spat Between Provinces and Feds
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One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks
IT security and protection of business data is of top priority for Canadian businesses
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Most (73%) Global Citizens Say They've Never Been Informed of a Breach of their Personal Data
Nearly Half (47%) of Those Who Had Data Compromised Suffered No Financial Losses
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2016 Best Banking Awards
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Intentions to Buy and Sell Real Estate Increase Among Ontario's Gen Y Population
Dream of a Bigger Home (28%), Long-Term Investment Value (28%) Drive Gen Y's Purchasing Decisions
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Three in Ten (29%) Pokйmon GO Players Agree It's "Taking Over Their Life", They've Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)
Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total -
Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Canadians Favour More Tools for Prosecutors to Combat White-Collar Crime and Want to See Legislation that Better Targets Guilty Parties
Four in five Canadians agree that Canada should add deferred prosecution agreements (DPAs) to the list of tools available to prosecutors so they have another way to enforce Canada's laws
Fully two thirds indicate that it is very important that Canadian legislation should target the individual business executives who may have personally broken the law (67%) and be structured to ensure that innocent people don't lose their jobs, their pensions or their investments because of the actions of individual executives at a company (68%)