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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Canadians Cutting Back on Dining Out (54%) and Entertainment (46%) to Save Money Amidst Decades-High Inflation
Others Looking at Flyers for Sales (51%), Putting off New Purchases (47%), Couponing (31%), Eating Less Meat (24%), or Fresh Fruit and Vegetables (22%) in Order to Cope
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Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food
Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Canadian Gaming Summit
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape
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Six in Ten (63%) Canadians Who Don’t Own a Home Have “Given Up” on Ever Owning One
Two in Three (67%) Canadians Agree that Owning a Home is Only for the Rich
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Why aren’t Canadians feeling good about the economy?
Despite the economy booming and a record low unemployment, Canadians feel they are on the outside looking in. Here’s why.
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Carbon taxes are meant to boost gas prices…
… so why aren’t governments cheering these hikes at the pump to encourage consumers? We explore the data.