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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Vantage 2022: The New Dining Frontier
Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Canadians Cutting Back on Dining Out (54%) and Entertainment (46%) to Save Money Amidst Decades-High Inflation
Others Looking at Flyers for Sales (51%), Putting off New Purchases (47%), Couponing (31%), Eating Less Meat (24%), or Fresh Fruit and Vegetables (22%) in Order to Cope
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Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food
Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Canadian Gaming Summit
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape