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Six in Ten (59%) Canadians Think Children Should be Required to Get the Measles Vaccination, Even If Their Parents Object
Seven in ten Canadians think all children should be required to get the measles vaccination unless they are prohibited for medical reasons.
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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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Ipsos and the Institute for Canadian Citizenship Partner on a Groundbreaking New Study of Newcomer Experiences in Canada – the Largest of its Kind
Ipsos and the Institute for Canadian Citizenship Partner on a Groundbreaking New Study of Newcomer Experiences in Canada – the Largest of its Kind