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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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MNP Consumer Debt Index Rebounds Significantly as Concerns over Interest Rates Ease
Fewer Canadians concerned about their current debt situation and more rate their personal debt situation ‘excellent’.
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Helping with Everyday Expenses, Investing in Healthcare and Reducing Personal Taxes are Canadians’ Top Budget Priorities
Pocketbook relief and healthcare investments are Canadians’ top budget priorities regardless of the party of their choice.
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Six in Ten (59%) Canadians Think Children Should be Required to Get the Measles Vaccination, Even If Their Parents Object
Seven in ten Canadians think all children should be required to get the measles vaccination unless they are prohibited for medical reasons.
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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.