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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Young Canadians' Attitudes on Climate Change
New Ipsos study looks at Canadian youth attitudes on climate change
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Half of Canadians at “High Risk” On Their Mental Health
Women, lower-income and younger Canadians at most risk
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Doctors are the most trusted profession in Canada and across the world
Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2021 Financial Service Excellence Awards
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.