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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
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Business Consulting
Ipsos Business Consulting provides practical advice for your business or organization built on fact-based consulting approaches. We help business leaders and organizations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customized continuous retail audit projects.
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Missing the Target: One in Three (31%) Canadians Sad to See Target Go
Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%) -
Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive
Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.
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Radio Sector Tunes in to Richer Insights with TouchPoints
CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution
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ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire
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Half (50%) of Canadians Have Been Exposed to Eating Disorders, Whether It's Someone They Know or Themselves
One in Three (35%) Canadians Admit They Wouldn't be able to Recognize the Signs of an Eating Disorder in a Friend or Family Member