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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.
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Canadians Losing Faith that Businesses are Making Significant Efforts to Keep People Safe (35%, down 34 Points)
This Despite Growing Effort (50%, Up 7 Points) Among Canadians to stay Vigilant when in Public.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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[WEBINAR] CHATS 2021: Canadians Retreat to At-home Havens
Without a doubt, the unique environmental circumstances of 2020 have impacted the rhythm of our daily eating patterns.
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Digital Marketing Pulse 2020
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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Job loss is a concern for half of workers across the world
Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery