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Some Canadian Drivers are Driving While Believing They Are Impaired
These Behaviours More Pronounced Among Men 18 to 34
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Though the majority believe women should not have to put up with online abuse, in reality, Canadian women are more likely to have experienced harmful online behaviours such as sexist or misogynistic messaging online
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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)
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The Inflation Crisis: 74% of Canadians Are Concerned About Inflation in 2022
More Inflation Means Less Giving: As Many as Seventeen Percent (17%) Expect to Give Less to Charities in 2022 Because They Worry About the Effects of Inflation on Their Finances
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Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation
Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.