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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A Majority (69%) of Parents Are Comfortable with Content Kids Are Exposed to on Streamed Video Subscription Services
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Most (73%) Global Citizens Say They've Never Been Informed of a Breach of their Personal Data
Nearly Half (47%) of Those Who Had Data Compromised Suffered No Financial Losses
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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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While Left Out of New Law on Medically-Assisted Dying, Majority of Canadians Support Advance Consent (85%) Despite Incapacitation, Equal Access for Mentally-Ill Patients (61%)
Two in Three (65%) Canadians Agree Only People Whose Death is Reasonably Foreseeable
Should Have Access -
Ipsos Most Awarded Research Agency at MRIA Event
Ipsos and Clients Receive Four Distinctions for Marketing Research Excellence
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Eight in Ten (80%) Canadians Support Advance Consent to Physician-Assisted Dying
Most (85%) Canadians Support Landmark Supreme Court Decision Granting Canadians a Physician's Assistance to Die When Certain Criteria are Met
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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10