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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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While Left Out of New Law on Medically-Assisted Dying, Majority of Canadians Support Advance Consent (85%) Despite Incapacitation, Equal Access for Mentally-Ill Patients (61%)
Two in Three (65%) Canadians Agree Only People Whose Death is Reasonably Foreseeable
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos and Clients Receive Four Distinctions for Marketing Research Excellence
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Eight in Ten (80%) Canadians Support Advance Consent to Physician-Assisted Dying
Most (85%) Canadians Support Landmark Supreme Court Decision Granting Canadians a Physician's Assistance to Die When Certain Criteria are Met
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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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What's Cool in the West Interview
In this interview with Roundhouse Radio, Ipsos' Michael Rodenburgh shares results of a new study on "What's Cool in the West".
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Canadians and their Views on Canadian Technology Innovation
A special report prepared for Global News