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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz
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Majority (57%) of Teens Believe Their Quality of Life as an Adult Will be Better Than Their Parents, But Two in Three (66%) Feel Highly Pressured About Life After School
Most (91%) Believe Young People Have Much to Offer to Influence Positive Change, But Four in Ten (42%) Think Teens Can't Make a Difference Because No One Listens to Them
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Canadian Girls Report Participating in Sports and Activities Plays Important Role in Development
Moms and Mentors Seen to Play a Helpful Role
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Majority (59%) of Canadian Adults Have Been Bullied During Childhood and Teenage Years; Half (45%) of Canadians Bullied Cite a Lasting Harmful Effect on Them as an Adult
Three Quarters (78%) of Canadians Believe Not Enough is Being Done to Stop Bullying in Their Community While Nine in Ten (87%) Believe Providing A Mentor Could Help Reduce Bullying
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Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA's FFWD 2013
Study Presents First Foray into Most Influential Brand in the World
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