Daring To Be Different: Hitting The High Notes Of Research Innovation

8:30 - 8:40am
Daring To Be Different Welcome

8:40 - 9:15am
Amping-Up Survey Research

The world of research is undergoing a revolution and with Ampario, Ipsos is staking a leadership role in online research innovation and ideation. By combining both panel sources untargeted to a specific study, and non-panel sources such as social networks, community sites, ad networks, and the like, clients can now receive richer insights to drive their decision-making. With Dave's presentation, you will discover a solution that provides:

• quicker completion times, so you get your insights faster
• lower costs, so you can stay on budget
• better response rates, so your information is more precise
• better data, so you get a higher quality, more representative
• unparalleled access to hard-to-reach audiences such as teens and the affluent

9:15 - 9:45am
Social Media Effectiveness: A Political Debate

Come May 9, the BC Election will be only days away, and by this point both parties will have likely increased the volume on their tweets. But will it have an impact? During this presentation, Kyle will discuss the effect on public opinion that social media, including Twitter, has made in the political arena. Our own research recently found that a whopping one-fifth of BC political tweets were generated by just 10 accounts. And given that only 18% of British Columbians tweet at all, will the parties see a meaningful benefit come the 14th? While Twitter is not yet pervasive, the same can't be said for social media as whole given that 48% of British Columbians have used social media in the past month to read what others have posted about public, social and political issues. Hear more results from our recent research, and discover whether just 10 Tweeters can impact the vote.

9:45 - 10:15am
Different Strokes for Different Folks

Nature's Path is a different type of company. Describing themselves as a "family-run, passionately independent, sustainably-driven, deliciously-healthy organic food company that believes in `leaving the earth better than we found it';" it is clear they are about more than just great breakfast cereal and granola. They approach their consumer insights just as differently. Not content to just do what everyone else does, Nature's Path recently completed a Brand Censydiam project with Ipsos to help them identify where and how they can grow the Nature's Path brand in the future. This presentation will help you understand Censydiam and how it is different from traditional segmentations, brand mapping and driver analyses; as well as learn how a small, family-run business embraced and utilized this advanced approach to driving their branding efforts for the future.

10:15 - 10:45am
Decoding The Face Of Advertising

Marketers have become acutely aware that brand perceptions can be influenced by advertising with strong emotional messages. Thanks to advances in technology, we can now measure these emotions using webcams to trace the second-by-second changes to facial expressions while watching your ad! During this presentation, Michael will discuss a case study for a local Vancouver client who decided to augment Ipsos ASI's copy testing system with facial coding to uncover significant insights such as:

• Did the ad creative connect with consumers emotionally?
• What were the key parts of the 'creative hook', and should be kept?
• Which specific parts of the ad did not engage?
• Were the product messaging parts of the ad engaging?
• Were the 'branding' parts of the ad engaging?