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1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Though the majority believe women should not have to put up with online abuse, in reality, Canadian women are more likely to have experienced harmful online behaviours such as sexist or misogynistic messaging online
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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)
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The Inflation Crisis: 74% of Canadians Are Concerned About Inflation in 2022
More Inflation Means Less Giving: As Many as Seventeen Percent (17%) Expect to Give Less to Charities in 2022 Because They Worry About the Effects of Inflation on Their Finances
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Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation
Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.