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Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to aging, with 57% on average saying they are not looking forward to old age.
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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Canadians (95%) agree that it’s important to have federal government policies that enable aging in place
Nine in ten (93%) Canadians Rally Behind Integrating Health, Housing and Social Services to Support Aging Well
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield.
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[WEBINAR] Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Join us for an engaging webinar where we will demystify compliance measurement in today’s commercial environment.
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Bring Your Personas to Life with CX PersonaBot
Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.