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Breaking Point: The New Big Shifts Putting Canada at Risk
A new book from the authors of The Big Shift and Empty Planet, this timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape is a must-read.
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[WEBINAR] Ipsos Global Trends 2025: Canadian Edition
For Canadians, the global story collides with local realities: nationalism and “Buy Canada” sentiment growing louder, affordability pressures hitting harder, and new policy directions taking hold.
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Can we bridge the generational divide? The first step is understanding it
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to aging, with 57% on average saying they are not looking forward to old age.
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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.