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CMA Marketing Week: Most Loved Brands
Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study.
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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Canadians Say They Need $846K To Be Financially Independent
Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations
84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
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Bring Your Personas to Life with CX PersonaBot
Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.
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Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization
The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Ipsos Expands Public Affairs Services in Ottawa to Strengthen National Reach
Gregory Jack has been appointed Senior Vice President, Public Affairs in Ottawa.