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Ipsos Reputation Council Report 2025
The eighteenth sitting of the Reputation Council captures the candid perspectives of 161 senior corporate communicators across 19 global markets. The 2025 report equips business leaders with the foresight and tools to navigate challenges with confidence.
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Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.
For 1 in 5 older adults, age is the hurdle on the path to pet ownership
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Six in Ten Canadians (60%) Believe We Can Never Trust the Americans the Same Way Again
Majority expect long-term disputes with the U.S., while views on government handling remain mixed
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Six In Ten Canadians (58%) Approve of the Liberal Government’s Performance Under PM Carney
Liberals (43%) Remain Ahead of Conservatives (39%) as Parliament Resumes, Poilievre Takes His Seat in the Commons
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Nearly Four in Ten (36%) Give the Liberal Government a Failing Grade on Dealing with Cost of Living
Canadians See Mixed Performance from Carney Government After 150 Days in Office
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A Majority (81%) of Canadians Believe Small Business Ownership is a Viable Way to Earn a Living
Six in ten (59%) Canadians have thought about owning their own business
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Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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BC Residents Support Natural Gas Choice and LNG Expansion
63% Support Being Able to Choose Natural Gas or Electric Heating; 62% Support Additional LNG Export Facilities
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Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
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Majority of BC Residents Oppose Planned New-Car EV Sales Mandate
56% Oppose the Sales Mandate versus 34% in Support