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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Majority of Canadians (87%) Aware of the Coronavirus; Three in Ten (30%) See Threat to Canada as of Late January
Fewer (16%) See Direct Threat to Themselves or Their Family
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One in Three Canadians (36%) Overspent During the Holidays
Overspenders Exceeded Their Budget by $459 on Average, Up $75 from Previous Year
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The Evolution of Shopper Behaviour
Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.
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Context Advantage Predictions for 2020
Discover what Canadians see ahead for society, world affairs, technology and economic outlook in 2020.
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Renovation of Consumption Routines: Investing for Future Growth
Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.
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Two-thirds of Canadian Investors are Interested in Starting or Building their Portfolio of Responsible Investment
However, lack of knowledge is a key barrier for responsible investing.
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Three in 10 (29%) Canadians Already Insolvent; Cannot Pay All Their Monthly Bills
In Face of Economic Uncertainty, MNP Debt Index Matches Lowest Level Recorded
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Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Global Divide on Social Mobility
Ipsos Survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies