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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviours, and preferences of real-world doctors, patients, and pharmacists.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Two out of three Canadians (63%) believe that the level of federal government spending is too high
Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honour serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named as a Great Place to Work® in Canada for third consecutive year
Ipsos has been named as a 2024 Great Place to Work® in Canada.
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MNP Consumer Debt Index Dips (Down 6 Points) Despite Interest-Rate Decline
Over half (57%) say interest rates will need to go down a lot before their financial situation significantly improves.
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24% of Canadians think Success Depends on Factors Beyond Their Control
Four in ten Canadians believe that people’s chances of success in Canada depend mostly on their own merits and efforts.