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Ipsos Reid Study of Canadian Marketers Shows The Canadian Marketing Community Has Evolved From "Don't Go There" To "Managing Ambitions" When It Comes To Digital Marketing

In Wake of XL Foods Recall, Concern over Food Safety in Canada Edges Higher (83%, + 6 points Since 2010), Trust in the Safety of Meat Products (77%, -9 points) Declines Significantly

Four in Ten (44%) Say Recall will Impact Their Beef Consumption over
Short Term (35%) or Going Forward (9%)

Six in Ten Canadians Strongly Agree that Heritage Minutes are a Good Way to Teach Canadians About Our History (63%) and Are Important Vehicles for Telling Canadian Stories (60%)

Canadians Favourite Minutes Include Jackie Robinson and the Halifax Explosion; Majority Want to See New Minutes Created by Emerging Canadian Filmmakers (58%) and Film Students (53%)

Nine in Ten (91%) Managers and Supervisors Agree It's Important to Improve Their Emotional Intelligence in the Workplace

Three-quarters (73%) Have No Significant Strength in Any of the Four Key Skills Used for Managing Emotions

Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

4 in 10 (39%) Canadians Highly Engaged `Newsies'
Whereas Majority (60%) Are More Casual, Remote

Seven in Ten (68%) Small Business Owners Plan to Make Some Form of Investment in Their Business Within the Next Two Years; New Equipment (35%) Top Planned Investment

Three in Ten (29%) Are Confident They Will Hire Part or Full-Time Employees Within the Next Year

While a Majority of Canadians Feel Informed on the Issue of HIV/AIDS, They're Less Informed Now (57%, -13 pts.) Compared to Five Years Ago (70%)

Less Canadians (34%, - 25 pts.) Believe HIV/AIDS to be an International Emergency, While More (54%, +18 pts) Think Calling the Disease a `Pandemic' is an Exaggeration

Majority (59%) of Americans, Minority of Canadians (41%) Would Support Their Country Participating in a Pre-Emptive Strike Against Iran's Nuclear-Enrichment Program

Threat of Nuclear-Armed Iran Nears Top of List of 9 Possible Global Threats for Both Americans (#2) and Canadians (#3); Neither Presidential Candidate, Obama (net -6 pts.)/Romney (net -2 pts.), Benefits From Drawing "Redline" For Strike If Iranian Regime Develops Capacity to Build A Nuclear Bomb

Three-Quarters (76%) of Americans Have Recycled Everyday, Household Items like Aluminum Cans (76%) or Plastic Bottles (72%), While Less than One-Third Recycle Electronic Items Like Single-Use (31%) or Rechargeable Batteries (26%) and Cell Phones (27%)

Nine in Ten (92%) Americans `Agree', However, That Recycling is Important for the Earth and for Future Generations

Despite NHL Lockout, Majority (56%) of Hockey Fans Say Hockey Will Still Be a Part of Their Life

Fans Will Get Hockey Fix from Going to Major Junior Games (61%) or Competitive Local Hockey (45%); Most (86%) Canadians Believe Local Hockey Won't Be Affected by the Lockout