Less Than Half (44 Per Cent) of Canadian Employees Have Confidence in the Senior Leadership at Their Workplace; British Columbians (43 Per Cent), Atlantic Canadians (43 Per Cent), and Retail Employees (39 Per Cent) Least Confident
The confidence that employees have with senior leadership varies considerably by industry. Employees in the transportation (32 per cent), government (35 per cent) and retail industries (39 per cent) exhibit the lowest levels of confidence in their senior leadership, while the highest levels of confidence were reported by employees in high tech/IT (55 per cent).
Only four in ten (39%) Canadian employees `agree' (11% strongly/29% somewhat) that `they trust what their senior leaders say'. This is only slightly higher than the one-third (32%) of employees who `disagree' (15% strongly/17% somewhat) that they trust what their senior leadership says. Three in ten (28%) remain neutral on the subject, while 1% don't know if they trust what their senior leaders say. Regionally, the highest levels of trust in what senior leaders say is seen in Ontario (41 per cent) and Quebec (40 per cent). Despite having the highest level of confidence in their senior leadership, Manitoba and Saskatchewan (35 per cent) and Alberta (36 per cent) report the lowest level of trust in what their leaders say.
Only 38 per cent of Canadian employees feel that senior leadership is doing a good job at communicating what is happening across the workplace. Across Canada, Albertans are the most satisfied at 41 per cent whereas employees in Manitoba and Saskatchewan are the most disappointed at 35 per cent. When it comes to various sectors, those in financial industries (53 per cent) seem to be doing a good job but there is room for improvement for those in transportation (26 per cent) and health and social work (33 per cent).
Just over half (56 per cent) of Canadian employees have confidence in the decisions made by their managers. Employees who are most satisfied with the decisions made by their managers are in education (82 per cent), government (73 per cent), and health and social work (72 per cent), while the least satisfied employees are in retail (58 per cent) and transportation (61 per cent).
Only 46 per cent of Canadian employees are satisfied with the internal communications in their workplace, while human resources (HR) experts and professionals share the same view at 49 per cent. By industry, those in transportation reported the lowest scores at 26 per cent, whereas financial services (53 per cent) and education (52 per cent) reported the most satisfaction with their internal communications.
When it comes to what channels Canadian employees depend on to stay informed about their workplace, the top three are: email (60 per cent), colleagues (54 per cent) and their direct manager (49 per cent). The lowest results were social media (5 per cent), external media (9 per cent) and rumour/gossip (10 per cent).
These are some of the findings of an Ipsos Loyalty poll conducted in August, 2012, on behalf of the Canadian Management Centre. For this survey, a sample of 1,200 Canadians from Ipsos' Canadian online panel was interviewed online. The precision of Ipsos online polls are calculated using a credibility interval. In this case, the poll is accurate to +/- 3.2 percentage points of all Canadian employees and +/- 5 percentage points for human resources professionals in Canada. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Trevor Clarke
Vice President
Ipsos Reid
416.324.2104
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.
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