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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
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Ipsos Update - January 2021
Our first research round-up reflects on 2020 and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Most Canadians Who Celebrate Plan to Keep the Holidays Low-Key This Year
Seven in Ten Will Skip the Travel and Stay Closer to Home
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Seven in Ten Canadians (72%) Support Four-Week Closure of Non-Essential Businesses as Canada’s Biggest City Goes Back Into Lockdown; Support in Toronto at 76%
Majority Also Support Extended School Closures, Plan to Keep Following Safety Regulations Despite Fatigue as Pandemic Drags On
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency
As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)
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Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation
Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick