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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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Ontarians believe the future of work has permanently changed due to COVID-19
Survey on the future of work finds that Ontarians believe Ontario needs to update employment regulations and practices
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In the Wake of Wildfires and Floods, Natural Disasters are Fastest Growing Threat for Canadians
Ipsos poll for Halifax International Security Forum shows most Canadians believe the world is becoming more dangerous
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[VIRTUAL GREETING] Happy Holidays
Please take a moment to watch Ipsos’ holiday wish for you and your family.
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Happier Holidays: Two-Thirds (66%) of Canadians Agree This Year’s Holidays Will Be Better Than Last Year’s
Only Three in Ten (29%) Say They Will Avoid Contact with People Outside of Immediate Household During Holidays; Half (54%) Will Ask Others about Vaccination Status Before Gathering
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Four in Five (78%) Canadians Concerned That Inflation will Make Everyday Things Less Affordable; One in Four (24%) Say They Can’t Absorb Higher Costs
Four in Ten (44%) are Concerned They Might Not Have Enough Money to Feed their Family
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Hacking, natural disasters seen as biggest threats facing world next year as fear of health epidemic subsides
Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.
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Canadian Men Perceived As Less Likely to Share Physical and Mental Health Concerns vs. Women; More Comfortable Talking about Physical Health than Mental Health
Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.