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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Tories (41%) Open 18-Point Lead Over Liberals (23%), Lead in Every Region Except Quebec
The Conservatives have opened an 18-point lead over the Liberals, who still appear at risk of losing their second-place position. The Conservative lead has grown by 2 points in four months, underscoring the challenges that the incumbent Liberal government is facing.
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Six in Ten (59%) Canadians Think Children Should be Required to Get the Measles Vaccination, Even If Their Parents Object
Seven in ten Canadians think all children should be required to get the measles vaccination unless they are prohibited for medical reasons.
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More See Measles as Dangerous than COVID-19, Over One in Five (23%) Canadians Afraid to Talk About Vaccines with Friends and Family
Three in four Canadians see measles as dangerous, while fewer say the same about COVID-19 or the flu.
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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Most Canadians See a Role for Themselves in Promoting Gender Equality
Four in Ten Canadians Identify as a Feminist, On Par with 31-Country Average
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Only 56% of Charitable Donors Say They’ll Claim the Tax Receipts on their Income-Tax Return
Nearly half (45%) say the ability to receive a tax credit makes them more likely to donate to charity
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist