Ipsos launches Strategy3 consulting practice in Canada; Veteran business leader Diane Ridgway-Cross to lead the offering

TORONTO, May 28, 2024 – Ipsos, one of the largest market research companies in Canada and around the world, is pleased to announce the expansion of its Strategy3 marketing, innovation and strategy consulting practice to Canada. Veteran strategist and business leader Diane Ridgway-Cross has joined the organization to lead Strategy3 Canadian operations.

Operating offices in 22 countries around the world, now including Canada, Strategy3 offers end-to-end business consulting services that help clients identify, understand, and unravel complex business problems and unlock growth. In 2023, Strategy3 was recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year. The honour affirms the originality and effectiveness of Strategy3’s business model, which combines the business acumen of a global strategy consulting firm, the rich customer understanding of Ipsos’ world-class data and research, and the action orientation of top marketers.

For the past nine years, Strategy3 has combined the flexibility and precision of a consulting firm with Ipsos' client-first approach to data analytics and consumer research. It advises many of the world's leading businesses, with recent clients including Mercedes-Benz, Coca-Cola, Google, Visa, ExxonMobil, Procter & Gamble, HP, Samsung, and McDonalds.

Taking the helm of Strategy3 in Canada is Diane Ridgway-Cross, who brings more than two decades of experience leading business strategy, growth, and communications at globally recognized marketing communications agencies, architecting growth strategy as the CMO of a Fortune 500 retailer and delivering integrated marketing solutions for major client brands in North America and around the world. In her role at Strategy3, Diane will guide the company's growth and operations in Canada and use Ipsos' innovative research capabilities to help brands expand their audiences, drive innovation, and solve complex business problems.

Ridgway-Cross is a frequent speaker on women in leadership and women’s role in society and the economy, including a TED talk on “The Power of the Purse,” the 3% Conference, Women of Influence, and a variety of International Women’s Day events. She holds an MBA from Wake Forest University and a bachelor’s in marketing and finance from the University of Missouri.

"The addition of the S3 business in Canada represents a significant milestone in our company's evolution. We are confident that under Diane Ridgway-Cross's guidance, this service offering will become one of the key drivers of our success and further strengthen our position as a trusted partner to our clients" says Canada CEO, Cynthia Pachovski.

“We are thrilled to welcome Diane to our business, and know that she is the right leader for the Strategy3 business in Canada,” noted Oscar Yuan, the Global President for Strategy3. “The past few years have seen increasing demand from clients for our unique blend of insights and strategy-based consulting, and now being able to serve clients in the rich, diverse Canadian economy with a team on the ground is a great step forward for us.”

Learn more about Ipsos Strategy3 at www.ipsosstrategy3.com 

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating 
in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00