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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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CHATS 2021: Canadians Retreat to At-home Havens
Listen in as we explore shifting patterns and identify new trends in when/where we eat, who we eat with, how we source items and how we prepare what we consume.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Safety Sells: Eating In Canada
There are benefits to purposely putting sanitizing activities in full view of customers. Here’s why!
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Market Insight Forum: Mortgage Market Update
Join Ipsos’ Darrell Bricker and industry experts at this year’s virtual Market Insight Forum presented by Teranet.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books
One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick