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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
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Personalized Marketing With Behavioral Science
We use behavioral science to help clients accomplish three things. Find out what they are.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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The Lift & Co Cannabis Conference
Ipsos is pleased to be presenting at The Lift & Co. Cannabis Business Conference – an event featuring leading experts from across the industry tackling uniquely Canadian issues.
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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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Canadians Across All Regions Feel Country More Divided than Ever
Election Outcome Increases Support for Separation in Alberta and Saskatchewan
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Canadian Readers Spend 6 Hours/Week on Average Reading
Three Quarters (72%) Say they Spend More Time Reading in the Winter than during Other Times of the Year
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Conservatives (33%) Have Slight Lead over Liberals (31%) in National Popular Vote, but Liberals Hold Advantage in Ontario and Quebec
With Election Close and Country Divided, Who Will Get Out Their Vote?