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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
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[WEBINAR] Don’t Gamble on Advertising Effectiveness
Please join Ted Doering and Scott Morasch as they share insights from our research and showcase best practices on how creativity can drive advertising effectiveness in the gaming sector.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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In Vino Veritas? Three Quarters (73%) of Canadians Unlikely to Change Alcohol Consumption Following New Health Canada Guidelines
Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’
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Eight in Ten (79%) Canadians Believe Acts of Violence Will Increase in Canada in the Future
Mental Health Impacts of the COVID-19 Pandemic Cited by Two-Thirds (65%) of Those Who See More Violence in Their Communities Since the Pandemic Began
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Most Canadians (48%) Don’t Know if They’re at Risk for Kidney Disease
Majority (59%) Say they Know Nothing About Kidney Disease
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Over a Quarter (27%) of Canadians Do Not Feel Safe Taking Public Transit Alone, Rising to 44% of Toronto Residents
Three in Ten (31%) Canadians Say They Are Now More Alert and Aware of Their Surroundings on Transit, Including 49% of Toronto Residents
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Federal Vote Settles Back into Familiar Territory
Liberals and Conservatives are once again neck-and-neck, settling back into a familiar pattern that has held since the 2019 election.
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One Year Later, are Canadians Starting to Lose Interest in Ukraine?
Six-in-ten (58%) Canadians continue to follow Russia’s invasion of Ukraine closely, while half (48%) now agree that Canada can’t afford to give financial support to Ukraine given the current economic conditions.
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Inflation Taking Disproportionate Toll on Canadians Aged 18-34, Impacting Confidence in their Financial Future
Half (52%) of Young Adults say they Weren’t Prepared for Impact of Inflation making them Less Prepared than Older Generations