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Vividata and Ipsos Canada Partnering on New Cross-Media and Consumer Insights Measurement in Canada
Vividata is pleased to announce that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos
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Black Friday Trumps Cyber Monday As Preferred Shopping Day, Perceived Savings Biggest Deciding Factor
Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers
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New Digital Reality in Foodservice Drives Incremental Growth
Online food delivery and mobile ordering apps are revolutionizing the most important need in food service — convenience
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One in Six (16%) Cannabis Users Say They’ve Been Shamed for Consuming in Public, but Most (59%) Users Say They’ve Only Consumed Cannabis in Private
Only One in Three (35%) Canadians Have Noticed an Increase in the Public Consumption of Cannabis
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Distracted driving and fear of an accident among Canadian parents’ biggest concerns while driving
More than eight in ten (84%) are more concerned with vehicle safety now than before they had children
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On 100th Anniversary of the Armistice, Remembrance Day Attendance Set to Soar (39%, +10 Points)
Over a third (35%) of Canadians know someone who has served in an overseas mission in the last 20 years
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Six in Ten (63%) Teen Girls in Canada Are Concerned They May Experience War in Their Lifetime
Nine in Ten Agree Remembrance Day Should Focus on More Than Past Conflicts
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Canadian Girls (43%) Twice As Likely As Boys (21%) To Have Experienced Sexism
Canada’s Next Generation Believes In Gender Equality
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2018 Financial Service Excellence Awards (Formerly Best Banking Awards)