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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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[PODCAST] Corporate Wayfinding
In episode 7 of Corporate Wayfinding, Mike Colledge, President of Ipsos Public Affairs shares his considerable insight into the Canadian experience and mindset through this Covid crisis.
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Canadians are Interested in more than One Kind of Green Recovery
The November 30th Federal Fiscal Update promised Canadians a down-payment on transformative green initiatives.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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"What Worries the World?": COVID-19 is the biggest concern for the eighth successive month
Global concern about Coronavirus is once more on the increase. We approach the end of the year with almost two-thirds across 27 nations saying that things in their country are on the wrong track.
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Many Canadians Aren’t In A Hurry To Receive COVID-19 Vaccine
Support For Mandatory Vaccination Drops (61%, Down 9-Points) As Race For Development Continues
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Are we really “all in this together”?
The pandemic has created some clear winners and losers. In this note we focus on the generational divisions but there are others. Read on.