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Four in Ten (43%) Canadians to Pay Close Attention to Upcoming Royal Visit
Majority (70%) Say William and Kate Help Keep Monarchy Relevant to Canadians
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Peter MacKay, Kevin O'Leary out to Early Lead among Canadians as Potential Leader for Conservative Party
Both Men Lead the Pack in Awareness and Potential Vote Choice, O'Leary Trails MacKay in Making a Positive Impression
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One in Three (36%) Canadian Households Have No First Aid Training
Few Say They Are `Very Confident' in First Aid Abilities of Canadian Children in their Lives
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Majority of Canadians say there's "something for everyone" in Canada, so why go anywhere else?
Despite being eager to vacation at home, the average Canadian has visited 5 other
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Home Automation in Canada Set to Take Off--If Consumer Mindset Shifts
More Than a Third of Canadians Express Interest in a Connected Home, Though Ownership of Connected Devices Remains Low
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Majority of Canadians Believe their Personal, Confidential Information Held by Government is Vulnerable to Security Breaches
Canadians Believe their Personal Data held by Municipal (56%), Provincial (55%) and Federal Governments (53%) is Vulnerable to In-House
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Ipsos FIVE Food & Beverage Fact: March 2016
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.