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Global Trends 2021: Aftershocks and continuity
Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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CMAideas: Digital Marketing Pulse 2021
Join Ipsos’ Steve Levy who will unveil proprietary Canadian digital marketing insights and trends based on the 2021 Digital Marketing Pulse Survey.
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COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay
Digital Presence Remains Key Looking Forward
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Appointment of Lorenzo Larini as Chief Executive Officer, Ipsos in North America
Today, Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities
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Canadians Now Near-Unanimous Against Racism, Yet Two-Thirds (65%) of Non-White Canadians Say They Have Experienced Racism
Six in Ten (58%) Agree Institutions Such as Government and Schools Tolerate Racism, With No Difference in Attitudes Between White and Non-White Canadians