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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Eight in Ten (79%) Canadian Parents say New Canada Child Benefit Will be an Improvement Over Universal Childcare Benefit
Parents See Allocating Most of the Benefit to Day-to-Day Expenses (37%) and Education Savings (22%)
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Canadians Trust their Doctors to Make the Right Choice, But Patients and Doctors Believe Strongly that Cost Should Come Second to Good Health
Vision Loss a Source of Concern for Majority
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Views on Real Estate Market Surge as Economic Confidence Rebounds
Half (50%) Say Neighbourhood Real Estate Market is Stronger than Last Year; 48% Say it will
Strengthen in the Next Year -
Canadian Public Opinion and Foreign Policy
This POV explores recent foreign-policy issues in Canada and looks at the degree to which government policy was aligned with public opinion.
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Voting and Behavioural Economics
This POV examines the challenges and drivers of Canadian voting behaviour in the last federal election, using a MAPS behaviour change model.