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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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New Consumer Group for Food Companies
Marketing Magazine, January 18, 2016 - In this article, you will read more about an emerging consumer group within the Food sector in Canada. Learn more about YEMMies (Young Educated Millennial Moms).
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Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms
The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store
New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
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Millennials Most Likely to Describe Travel Personality as `Explorer' or `Luxury'
Older Generations More Likely to Describe Travel Personality as `Budget' or `Planner'
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Conversations with High Net Worth Canadians
Ipsos UU conducted interviews in the homes of High Net Worth Canadians for this syndicated qualitative study - speaking with participants that reflected a broad generational makeup.
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The Evolution of Snacking
This article offers research insights into our `on demand' food choices craving culture.