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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Environmental Sustainability: Shifting Dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Two in Ten (22%) Canadians Say They’ll Access Charitable Services to Meet Essential Needs in Next 6 Months
Despite Need, Canadians Giving Less (20%) to Charities, Not More (13%) in 2022
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses
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What Is Self-Care? Four Takeaways From Social Data
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
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Three Quarters (77%) of Canadians are Comfortable with Traveling within Canada while only Half (55%) would Travel Abroad
High prices and fear of catching Covid-19 are holding travelers back; travel chaos and political instability are also factors
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Happy Holiday Stress! Holidays Are a Stressful Time for Many
Inflation is making things difficult, but Canadians aren’t ‘Ho Ho Holding’ on holiday spending
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CMAmeasurement 2022
Join Ipsos’ Steve Levy who will be sharing results from the 16th Annual Digital marketing Pulse Report - a survey among Marketers and Agencies to try and understand the state of digital marketing in Canada.
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Climate Change: How the Conversation Is Heating Up on Social Media
A new Synthesio report analyzes climate change conversations around the globe