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Happy New Year? Canadians Cautiously Optimistic About 2023
Younger Canadians Most Optimistic, Most Likely to Make Resolutions for the New Year
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Personal Optimism Meets Global Pessimism: Almost Two Thirds of Canadians (64%) Rate 2022 as Good for Themselves and Their Family, but Only a Third (34%) Would Say the Same for the World
Outlook Remains Uneven as Half of Canadians (50%) Believe 2022 Was Better Than They Had Anticipated and Half (51%) Rate This Year as ‘Good’ for Canada
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War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)
Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)
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One Half (49%) of Canadians Want a Federal Election in 2023
Slim Majority (54%) say Trudeau Should Step Down as Liberal Leader in 2023, But Only One Quarter (27%) Believes He Will
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61% of Canadians Say Misinformation is More Likely to Spread Because of Elon Musk’s Twitter Takeover
The same proportion (62%) say they are less likely to use Twitter as a source of information because of Musk’s acquisition
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Young Canadians More Trusting of Information on Social Media Than Other Generations
Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.
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December 2022: Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady
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Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation
One third are less confident in making financial progress this year.
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Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year
Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October
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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy