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The Most Influential Brands in Canada 2016
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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Canadians Mixed on Trudeau’s Trek Across Canada
Despite Most (92%) Believing it’s Important for PM to Talk to Canadians and Hear Concerns, Half Say it was a Waste of Money (52%), Meant to Distract from Bad News (51%)
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Four in Ten (40%) Americans Agree They’d Rather Have Justin Trudeau as their President
4% of Americans say They’ve Started Investigating a Possible move to Canada; 7% Seriously Considering Whether to Look Into It
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Workplaces that are Implementing the National Standard of Canada for Psychological Health and Safety in the Workplace Described by Employees as Psychologically-Safer Environments
More Canadian Employees Knowledgeable (+13) about Mental Health, Fewer (-10) Describe their Workplace as Being Psychologically Unsafe
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ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017
Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
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#NoMoreBoringSurveys: A Webinar Case Study Illustrating When & How to Gamify Your Research
View this recorded webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
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More Canadians (51%, Up 10 Points) Overspent on the Holidays This year
Those who overspent did so by $403
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Seven in Ten Canadians (68%) Have Skipped Seeing a Doctor Due to Long Wait Times, Timeliness or Other Barriers
Half of Ontarians (49%) Interested in Online Appointments with Ontario-Based Doctors
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While Conservative Leadership Race Still Early, O’Leary Tories (37%) vs. Trudeau Grits (38%) Matchup Portends Close Race
O’Leary Outperforms Bernier and Leitch in Head-to-Head Matchups Against Trudeau