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Ipsos FIVE Monthly Fact: January 2017
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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Canadians More Optimistic than Most in the World, but Half (53%) Think the Next Generation Will Have It Worse
Four in Ten (39%) Say Canada Needs to Economically Protect Itself from the Rest of the World, Higher Than Global Average (31%), and Second Only to the U.S. (47%)
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Reader's Digest Most Trusted Brands in Canada Revealed for 2017
Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More
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Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget
Majority (67%) Support Larger Rebate on LTT for First-Time Buyers
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One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year's Resolution
Two in Ten (18%) Would Purchase a Gym Membership to Achieve Their Goal
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Two in Three (67%) Canadians say Something Embarrasses them about Being Canadian or Living in Canada
The Value of the Canadian Dollar (33%), our History with First Nations (27%) and Being too Politically Correct (23%)
Top the List of Embarrassments -
Canadians Forecast Across-the-Board Improvement in 2017
Canadians Anticipate Spending Less on Leisure and Entertainment, More on Life Essentials, Debt Payments and Savings
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On Balance, Canadians Feel Less Safe (22%), Not Safer (8%)Than they did One Year Ago
Quebecers Feel Less Safe in Public Places Than
the Rest of Canadians -
Canadians Name Alberta Wildfires (36%) as Top Canadian News Story of 2016
Trudeau's First Year in Office (17%), First Nations Suicide Crisis (13%), the Fentanyl Problem (9%) and Canadians Watching the U.S. Election (9%) Round Out the Top Five
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Majority (60%) of Canadians say Trump Election Victory is Top News Story of 2016
Terror Attacks in Brussels and France (10%), Extreme Weather (9%), and Brexit (6%) Far Behind as Top International Story