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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 recovery takes priority over closing gender inequality globally, while women bear the brunt of the pandemic
International Women’s Day 2021
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Nearly Eight in Ten Canadians (78%) Were Targets of Attempted Fraud in Past Year
More than Half (56%) Feel Personally Vulnerable to Financial Fraud
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions