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Giving gifts that count: Finding a meaningful gift is a priority for 8 in 10 (78%) Canadian gift shoppers.
7 in 10 (69%) would forsake traditional gifts and instead prefer to receive a meaningful gift that would help someone else.
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2019 Financial Confidence Index
Second edition of the IG Financial Confidence Index shows that Canadians feel slightly less confident in 2019.
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We Have Not Forgotten: Canadians Increasingly Likely to Attend Remembrance Day Ceremonies & Feel It Is Important While There Are Still Living WWII Veterans
Vast Majority Think It’s Important to Have Year-Round Programs Which Emphasize Remembrance (87%) & Reflect on Horrors of Conflict (90%)
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[WEBINAR] Bringing Consumer Occasions to Life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
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Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency
On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
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Recent Vaping Health Concerns is Driving Interest in Cannabis Edibles
Cannabis users have a lot on their minds as we approach a notable date in the relatively green cannabis market in Canada.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
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Local Candidates Should Expect Questions About Health Care When They are Knocking on Doors for Votes
While Health Care is the Most Important Issue When Deciding How to Vote (42%), Over Half (55%) of Canadians are Dissatisfied with the Attention Given to Health Care by the Parties and their Leaders
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Awareness of Trudeau’s Controversial Photos/Video Crosses South of the Border, as Majority (65%) of Americans Aware of the Scandal
Among Those Aware, Two-Thirds (64%) Say Trudeau Should Continue as Party Leader, 16% Say He Should Resign, 20% Don’t Know