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More Canadian Millennials Serving as Designated Drivers; Doing so More Often
Survey Shows Social Media can Help Moderate Alcohol Consumption; Apps Make Planning Safe Ride Home Easier for Many
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Nearly Half (44%) of Canadians are Left with $200 or Less After Paying their Monthly Bills and Debt
Six in Ten (60%) Rate Their Personal Debt Situation as Less Than Good
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Fewer Canadians (82%) Think Buying a Home is a Good Investment (82%, -5 pts)
Fewer Have Plans to Buy a Home in the Near Future (-4 pts)
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017
Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
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Reader's Digest Most Trusted Brands in Canada Revealed for 2017
Nine in Ten Canadians (93%) Say They Tend to Buy from Companies They Trust More
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
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Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season
Millennials Most Likely to Buy Gifts that Give Back
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Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas
Eight in Ten (83%) Agree It's Hard to Find a Good Holiday Gift for Under $10
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Majority (58%) of Canadians Believe Carbon Pricing Will Be Effective in Lowering Canada's Greenhouse Gas Emissions, Changing Canadians' Behaviour (55%)
Canadians Conflicted on Brewing Spat Between Provinces and Feds