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Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms
The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential
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Ipsos Reid and Reader's Digest Release 2015's Annual Trusted Brand(TM) Survey
Most Canadians Willing to Pay a Little More to Support a Company They Trust
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store
New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
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Eight in Ten Canadians Believe Employers Responsible for Supporting Their Health
One in Three (35%) Report Productivity at Work Has Been Negatively Affected by their Physical or Mental Health
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Most (82%) Canadians Think Remembrance Day is as Relevant Today as When it First Began Nearly 100 Years Ago
Canadians Divided on Whether Youth Understand the Sacrifices of Those Who Died in War and Conflict
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End of an Era: For a Second Time, a Trudeau is Headed to 24 Sussex as Liberals Poised to Win Election
National Popular Vote among Decided Voters Shows Liberals (38%) ahead of Conservatives (31%), NDP (22%), Bloc (4%) and Green (4%)
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Canadians see Blue Jays World Series Victory as Most Likely Outcome for Surging Team
One in Four (22%) are Die-Hard Fans (12%) or on the Bandwagon (10%);
Average Fan Would Pay $249 to be in a Seat for Game 7 of the World Series