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Lack of Knowledge, Avoidance of the Issue Causing Canadians to Miss Opportunities to Maximize Inheritance for Loved Ones
38% of Canadians aged 55+ Say their Financial Documents are Private and they’re Not Comfortable Discussing Them with Loved Ones
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Despite Slow and Steady Improvements in Inflation, Canadians Continue to Feel its Micro-Level Impacts
Eight in ten (81%) Canadians Continue to Think that Inflation Will Make Everyday Things Less Affordable for Them
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Canadians divided on whose side they’re on in federal union strike
Support tilts slightly to the union as four in 10 (38%) say they’re on the union’s side compared to three in 10 (28%) who are on the side of the government, but over three in 10 (34%) don’t know enough to have an opinion one way or the other
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Eight in 10 (81%) Young Canadians Report Satisfaction with Their Life, up 4 Points from Last Year
Boys/Men Feeling more Positive than Girls/Women; Teens More Optimistic than Twenty-Somethings
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Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector
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Six In Ten Are Scaling Back Their Summer Vacation Plans Due To Inflation (62%)
A Quarter (24%) of Canadians Say There Is No Way They Can Afford a Summer Vacation.
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Canadian Consumers see Tech as Driving Force Behind Small-Business Growth
Majority (54%) of Consumers Disagree that E-Commerce has now Peaked
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Many Canadians Continue to Drive While Believing They Are Impaired
Many Canadians Continue to Drive While Believing They Are Impaired