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Vaccine Hesitancy: Understanding belief formation
Explore whether vaccine hesitancy is rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.
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Seven in Ten (69%) Canadians Agree that Biden in White House Will Be Good for Canada
Two in Ten (22%) Believe Same About Trump; But More Than Half (60%) Worried about Potential for Violence South of the Border If Trump Loses
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The Inside Track: Election 2020
View our on demand webinar briefing for data and trends shaping the 2020 election.
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What Worries the World - October 2020
More than 6 in 10 globally say things in their country are on the wrong track as Coronavirus continues to be the world’s greatest worry.
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Social Cohesion is under assault globally
Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
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Trudeau Liberals (38%, +2) Maintain Lead Over Conservatives (32%, +1) Amid Second Wave of Pandemic
While Strong, PM’s COVID Approval Rating (59%, -15 since April) Still Trails Provincial Premiers (65%, -19 since April), Municipal Mayors (71%)
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery