Search
-
Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter's Late Arrival
Three In Ten (29%) Drivers with Snow Tires Still Haven't
Completed the Task -
Three in Ten (31%) Canadians Will Set A New Year's Resolution, Yet Three Quarters (73%) Eventually Break Them
Nine in Ten (88%) Are Always Looking for Ways to Improve Overall Well-Being
-
Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago
Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago
-
Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
-
The `Perils' of Perceptions: Canadians May Not Know Canada As Well As they Think They Do
Estimates of Percentage of Wealth the 1% Hold, Number of Immigrants and Atheists in Canada Radically Out of Step with Reality
-
A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift
Three Quarters (73%) of Canadians Like the Convenience of Buying Gifts Online
-
In Wake of Paris Terror Attacks, Six in Ten (60%) Canadians Oppose Government's Plan to Settle 25,000 Refugees by End of Year
Two in Three (68%) Support Participation of Canadian Forces Fighter Jets Against ISIS in Iraq and Syria
-
Just 22% of Canadians Aged 55 to 75 Believe Public Pension Plans Will Provide Them with Adequate Retirement Income; Majority (58%) Worries They've Outlive Their Savings
Six in Ten (61%) Canadians Confess They Don't Know Much About Annuities; Small Quiz about Annuities Confirms Canadians Have a Gap in Knowledge
-
One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce
Three in Four (76%) would Consider Shopping on their Mobile Phone While Commuting