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Ipsos Reid and TrojanOne Study Identifies Drivers Behind Consumer Connection to Sponsorship Properties
Canadian Cancer Society and Relay For Life named Canada's Most Valuable Property
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A Vast Majority `Agree' that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)
Six in Ten (61%) Would Pay More for a Product or Service in Order to Support a Small Business in Their Community
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Men and Women Differ Greatly on What Movie Represents Their Ideal Summer; Women Pick Dirty Dancing (39%), Men Choose American Pie (26%)
Genders Converge at the Concessions Stand as Six in Ten Women (59%) and Men (58%) Purchase Popcorn When Going to the Movies
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Affluent Optimism Up
America's Affluent are looking forward to 2012 with a renewed sense of hope and with full agendas.
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Six in Ten (58%) Working Canadians `Agree' that if they Lost Their Job, They Could Find Work in Their Field with Comparable Pay; Four in Ten (42%) Could Find Comparable Pay in a Different Field
Two-Thirds (66%) of Workers of All Ages Say they Work Just as Hard as they did When They Were Younger
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Majority `Agree' Older Workers Bring Experience/Insight (93%) and are More Loyal and Reliable than Younger Workers (78%)
Canadians Assess Workplace Stereotypes
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Three-Quarters (74%) of Canadians Think that Workplaces Discriminate Against Older Workers who are Looking for Jobs; Half (51%) Feel Similarly About Young Workers
Young Canadians Most Likely to Say They've Been the Victim of Age Discrimination at Work or in an Interview
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Vancouver Knowledge Summit: It's Cool To Be Innovative
Ipsos hosted the Vancouver Knowledge Summit on July 17, 2012 during which we showcased tips, techniques and really cool research methodologies that will blow your mind in terms of customer understanding, and take your brand and business success to the next level.